Almostgotit.com

Written especially for the web, the (very) short-form comedy series, “In the Motherhood,” is just begining its second season. Scripted by Hollywood professionals and with an all star cast featuring Leah Remini (”The King of Queens”), Jenny McCarthy and Chelsea Handler, the hilarious and edgy story ideas for each episode are submitted by real-life mothers from across the country. It’s a terrific concept.

And the episodes are FUNNY.

In the Motherhood hopes to become a major destination site, and so far it seems to be succeeding. I love the boldness of pairing the collaborative nature of the web with the professional production values already used by the television and movie industry. And all of this effort is aimed not at the still-highly-male-IT-industry, but at mothers. Hurray!

Oh sure — it’s still a marketing ploy. Nevertheless, it is also truly entertaining while managing to avoid the condescension and banality that still plagues so many “mommy” websites.

So hats off to ‘em, is what I say.