Humor in the Momosphere: Johnson & Johnson’s Blog Marketing Debacle
April 15, 2008 By: almostgotit Category: Uncategorized, blogging, humor, feminism, networking, marketingThe story, in brief: Johnson & Johnson co. marketers decide to be hip, and so they invite 50 of the biggest names in mom-blogging to an all-expenses-paid “Camp Baby” event in early April. They handle the invitations very badly. Then they start disinviting people. J&J has received lots of blog time in the aftermath, all right! Don’t miss Susan Getgood’s hilarious “Camp Baby” post mortem!
April 17th, 2008 at 8:53 am
Why am I never invited to these things?
April 25th, 2008 at 6:24 am
[…] all. If the Johnson & Johnson marketing people learned anything from their recent Camp Baby experience, they may now realize they’d have […]