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Some have called it “Resume 2.0.”   For others, it works as a universally accessible business card.  Whether you are looking for a job or running your own business, or simply want to control what people will see when they “Google” your name on the internet, you need LinkedIn.com. 

The whole premise works a little like the “Six degrees of Kevin Bacon” game — LinkedIn helps you build a growing group of “connections” — people you know and can personally vouch for — who form the “first degree” of an enormous “network” of people consisting of the friends and colleagues of your friends and colleagues. 

Sort of like the way networking works in real life, hey?

If you don’t have a LinkedIn.com profile yet, you need to build one, and here’s why: 

1. All of LinkedIn.com’s basic features are free, and LinkedIn will even search your email address books for you to find those first contacts.  You don’t need to build your profile all at once, either, but can gradually add and learn as you go.  There are plenty of online resources about LinkedIn.com to inspire you, too.
2. The more data you have online about yourself, the more easily search engines will find you.  It is more important than ever for anyone and everyone in the working world to have an online presence, and LinkedIn is a great way to help manage yours.
3. In addition to your employment history and links to your other business or personal websites, you can add ”recommendations” to your LinkedIn profile, which you solicit from your own contacts.  This is a fantastic opportunity to create a public list of quick, mini-reference letters, and one that is entirely controlled by you: nothing goes “live” on your profile until you’ve approved it.  
4. Sharing your LinkedIn.com profile is easy, and much less obtrusive than handing out resumes or business brochures.  You can even put your LinkedIn URL on a business card… a tactful way to assure that all the professional information you may want to share is easily accessible by anyone who wants it.  LinkedIn also provides a cute little badge you can add to your other business websites, linking folk back to your profile.
5. Managing your contacts is easy, too.   Once people are on your contact list, you will receive regular updates or “pings” whenever they make their own LinkedIn updates, which is helpful information and often fun, too.
6. LinkedIn is a great way to find former classmates and long-lost friends. People will inevitably find you, too: one quickly learns to gracefully ignore “link beggers.”  The strength of your network, after all, is based on the understanding that everyone’s ”1st degree” contacts are people she can honestly recommend.  It is perfectly appropriate, and tactful, to simply ignore any invitations from the high school boyfriend you never want to see again. Yes, really! 

Whaddya waiting for?  It won’t take long before you’ll be a true Insider, and then you’ll be ready for the latest in LinkedIn humor, too…

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