Friday Favorites: Online Marketing at its Best
July 18, 2008 By: almostgotit Category: Friday favorites, HEMA, Uncategorized, humor, marketing, online marketing, reviews, web design |
HEMA is a Dutch department store. With 150 stores in the Netherlands, HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company Lion Capital.
Take a look at HEMA’s awesome product page .
Okay, so you can’t order anything, and it’s in Dutch, but just wait a couple of seconds and watch what happens. This company has an amazing web master. Even better, though, is its sense of humor.
We live in a seriously humor-deprived world. I wonder if that’s one reason we have so many wars?
July 18th, 2008 at 10:54 am
Wooow! Yep…that was definitely cool.
July 18th, 2008 at 2:36 pm
That was fabulous–teenager and self busted our guts laughing. I particularly enjoyed the magnifying glass and subsequent fire, which brought back memories of my teen as a young boy, discovering he could set fire to leaves with his magnifying glass…woops–should I have said that? We DO live in a seriously humor-deprived world. I am reminded of a certain husband who has a disarming sense of humor, but was once accused of a leadership style that was “not august enough” when he spear-headed an effort to found a particular independent school, because he did not use Robert’s Rules of Order at the meetings, I kid you not (and this critique from a priest; now THERE’s a bunch who are uber-deprived!). Oh, and add to the list of deprivation: Common Sense.
July 18th, 2008 at 6:34 pm
Wowzers! No surprises there, on both accounts, A Little Tea or Something.
But really. What I would give to design for that company! The web page is a perfect example of a Rube-Goldberg Device, which is a series of simple machines that perform a larger task. A clever Japanese children’s show, Pythagoras Switch, always opens their shows with a homemade device that somehow reveals the show’s title. Look it up on YouTube, it’s really cute.
July 18th, 2008 at 8:47 pm
@ALTOS: Ah yes, Robert’s Rules. I had to use a cheat sheet when I was running my first board meeting, but told the members that our mayor had done the same when he started (true), so I was in good company. Which broke the ice, too.
But “not august enough?” Sheesh. Roberts’ Rules certainly were not intended to enable elitist snots — quite the contrary. Perhaps the critiquing priest (oh dear) harbored secret hopes that those meetings were merely a poohbah’s preamble to getting augustly drunk together at the country club afterwards.
@MB: You’d be a GREAT web designer! And thanks for the Pythagoras Switch pointer. I love YouTube!